LIFEWTR Structural Packaging
Thirst Inspiration
LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity.
Refresh
the mind.
Replenish
the body.
Every few months LIFEWTR
launches a new series of label artwork, focusing on a unique
aspect within the art world –
showcasing and promoting
three new emerging creators.
“We help artists rise, no matter who they are or where they’re from. All it takes is one drop to make a wave and when we elevate creators equally, inspire the world and are inspired by others, LIFEWTR lets creativity flow.”
Changing the Bottled Water Game.
By collaborating with “co-conspirators” across PepsiCo, we were able to reimagine the traditional approach to beverage innovation. Rather than focusing on the liquid inside of a bottle, we were able to create an aspirational brand which encourages people to seek inspiration and creativity in their everyday lives. We were able to go beyond a beverage, and created a lifestyle. In the process we were also able to change the way the company views the role brands can play in peoples’ lives.
Bottle as
canvas.
Simplicity and minimalism are at the core of the LIFEWTR brand, allowing artists’ expressions to take center stage. A pure, straight-walled form allows for the bottle’s label to blend in seamlessly, maximizing and emphasizing the artwork.
Multiple sizes,
one family.
Building a Design Language
Creating a scalable design language to ensure consistency across formats, regions, and sizes.
