is a designer based in New York City with a multi-faceted design approach that is grounded in empathetic observation, driven by tenacious curiosity, and realized through meticulous creation.
Currently working for PepsiCo’s Global Product Design + Innovation team, Koby seeks to push the boundaries of “Design Thinking” to build quantifiable business value, while both improving consumer experience, and reducing environmental impact.
With previous experience at Smart Design, Procter & Gamble, and startup design consultancy – BZDesign, Koby has developed a unique approach to the design process that can adapt to varying industries, cultures, and technologies.
Koby has a passion for learning and developing new skillsets, including rapid prototyping / 3D printing, Virtual Reality, and 3D animation / rendering. Koby graduated from Rochester Institute of Technology with a BFA in Industrial Design, a minor in Entrepreneurship, and a concentration in Advertising + Communications.